- For an overwhelming majority of Americans, buying and renting DVDs and Blu-ray Discs remain an integral component of their entertainment options.
- Home video is the most popular way for Americans to view the latest movies.
- 42% of consumer spending on movies is from buying and renting DVDs and Blu-ray Discs.
- In 2010 home video accounted for 51% of studio video revenue. Box office came in second at 26%, followed by pay TV (premium cable) at 16% and VOD/electronic sell through (EST) at 7%.