Facts About the Home Video Market

  • For an overwhelming majority of Americans, buying and renting DVDs and Blu-ray Discs remain an integral component of their entertainment options.
  • Home video is the most popular way for Americans to view the latest movies.
  • 42% of consumer spending on movies is from buying and renting DVDs and Blu-ray Discs.
  • In 2010 home video accounted for 51% of studio video revenue. Box office came in second at 26%, followed by pay TV (premium cable) at 16% and VOD/electronic sell through (EST) at 7%.

Source: http://www.entmerch.org/industry/facts-about-the-home-video.html